CASE STUDY

Challenges

Company leadership was seeking a HIPAA and GDPR compliant solution to improve sales and track results from an ongoing post-market registry. Traditionally, when they captured data on paper, sales and marketing had no access to quantifying the results of their registry data and they had no way to leverage their results.

Solutions Implemented

To tackle these challenges, Simplified Clinicol was contacted by this client’s marketing department, as they were already an existing CTMS customer. Marketing leadership specifically requested clinical trial analytics to enhance their current sales efforts and redirect their go-to-market strategies in the most impactful way. They were particularly interested in custom reporting and data visualization tools that would turn trial data into data intelligence that could be communicated in their
value proposition,

Using our Clinical Discovery Platform (CDP) and existing post market data, we were able to generate and manipulate reports and digital dashboards in multiple formats.

Results

• Customized data visualization dashboard to front-end clinical trial data
• Provided an automated and cost-effective way for sales and marketing leadership to gain insight on revenue streams and customer buying patterns
• Increased revenues by putting relevant data in an easy to interpret format for sales teams

Conclusion

By leveraging our Clinical Discovery Platform (CDP), this client was able to graphically turn data into actionable information to outpace marketing trends and increase revenues, ultimately positioning them for acquisition by a multi-billion-dollar conglomerate.